Abstract:
Brunch time Company Limited has been in the granola products industry since 2012. The company value contributed to 167 million baht within three years, during 2014 to 2017. This paper mainly focuses on marketing analysis of Diamond Grains Granola products. It observes the decision in which Diamond Grains has made to launch ready-to-eat products in Thailand. SWOT analysis is used to analyze the company’s strengths, weaknesses, opportunities, and threats. The results of the analysis explain how the company has come to this business decision. The study found that Diamond Grains has a strong and first brand in the Thai’s granola market and its weaknesses lie mostly in their few fields of product. The results from findings also suggest there are several ways that the company can improve their marketing strategies. SO strategy and WO strategy is introduced to offer recommendations. Aspects that Diamond Grains can consider as opportunities include healthy lifestyle trends, increased sales of ready-to-eat products, and having their products sold more in the international market.
