Strategic human resource management : a case study of Oceanfront Beach Resort

Abstract

Since the Covid-19 pandemic has occurred on a large scale in since the hotel's opening, this study discusses how human resource management (HRM) has progressed beyond its functional approach, how managing human resource s is now seen as part of strategic management, and the HR responsibilities that are likely to become important focus areas at Oceanfront Beach Resort. The hotel is both a start-up and a small-scale establishment, therefore in order to maintain its competitiveness in the face of intense competition, it has adopted some unique human resource strategies. The hotel's strategic management of key personnel concerns was essential to improving operational efficiency. The difficulties in this area have been identified and assessed; they include, among others, encouraging new perspectives, leadership development, facilitating education and problem-solving skills and innovation; and human measurement.