Abstract:
As one of the carriers of information, smartphone plays an increasingly important role during human’s daily life and even an essential part. Especially during the time of Covid-19, online activities becomes a new normal. Thus, the demand for mobile phones is also increasing. For the smartphone company, how to get more customers’ purchase intention seems to be a hot topic under the fierce market competition. OPPO, as one of the leading brands in the worldwide smartphone market, also suffers a lot from the influence of Covid-19. According to the data from IDC, the market share of OPPO in Thailand was dropped from the No.1 in Q4 2019 to be the No.3 in Q2 2020. As a student that has practiced in this company and wants to join this company after graduation, I will focus on OPPO Thailand in this article, and have a deep research and discussion about the promotions during Thailand market through a questionnaire survey. The purpose of this study is to get a more effective promotion and possible recommendations through the comparison and data analysis of the survey to help with OPPO’s sale out performance in Thailand market.
