A research about promotion strategy of OPPO Thailand

Abstract

As one of the carriers of information, smartphone plays an increasingly important role during human’s daily life and even an essential part. Especially during the time of Covid-19, online activities becomes a new normal. Thus, the demand for mobile phones is also increasing. For the smartphone company, how to get more customers’ purchase intention seems to be a hot topic under the fierce market competition. OPPO, as one of the leading brands in the worldwide smartphone market, also suffers a lot from the influence of Covid-19. According to the data from IDC, the market share of OPPO in Thailand was dropped from the No.1 in Q4 2019 to be the No.3 in Q2 2020. As a student that has practiced in this company and wants to join this company after graduation, I will focus on OPPO Thailand in this article, and have a deep research and discussion about the promotions during Thailand market through a questionnaire survey. The purpose of this study is to get a more effective promotion and possible recommendations through the comparison and data analysis of the survey to help with OPPO’s sale out performance in Thailand market.