Abstract:
COVID-19 has spread globally at an alarming rate, bringing a strong negative impact to the world economy at a time when the global economy is in a long-term downturn and struggling to find growth drivers. The topic of this article is how to improve the international competitiveness of Thailand's traditional industry the textile industry when the tourism economy suffers a severe setback. Thailand's textile industry has grown rapidly as a typical developing country, owing to its unique geographical location and climatic conditions (Vogel & Watchravesringkan, 2019). It has developed a distinct textile culture, and its competitiveness in the international market has been steadily improved. As a result, the textile industry has long played an important role in Thailand's economic development. According to Bisonyabut, (2011), Thailand has a complete textile industry chain and has made a commitment in recent years to becoming the ASEAN fashion and textile industry center. However, the international trade competition faced by Thailand's textile industry has become increasingly tense in recent years, and the pressure of competition is still particularly visible. As a result, how to improve Thai textile export competitiveness in the international market in light of the new international situation has significant theoretical and practical implications for the development of Thailand's textile industry as well as the further consolidation and promotion of Thailand's position in the international textile trade.
