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How to creat Malee's fruit juice for maximum value in the domestic market?--a case study of Malee group public company limited

Hong Xu (Chulalongkorn University, 2020)

Social progress has accelerated the pace of people's life and work, and consumers are more inclined to buy products that are convenient and beneficial to health. At present, the fruit juice industry in Thailand is in a ...

What is the impact of tourism infrastructure development on the international tourism inflow in Thailand during 2008 to 2019?

Wucaihong Huang (Chulalongkorn University, 2020)

Tourism has become a main income factor of national revenue in Thailand. Tourism infrastructure is the important foundation for Thailand to improve its attractiveness around the world. This study firstly employed a SWOT ...

How does synergistic advertising strategies created by advertisers have an impact on their media revenue. Company specific: BTSG holdings plc

Ashma Poudel (Chulalongkorn University, 2020)

The objective of this paper is to prioritize importance of synergistic advertising attempts which is shown by the increased media revenue of a business house. For the past few years, there has been drastic shift on how the ...

Logistics management in retail field of Thailand- Big C Supercenter as a case study

Yiqin Zhang (Chulalongkorn University, 2020)

Efficient Consumer Response (ECR) as the common extension of JIT in supply chain management, which intends to manage the integrated supply chain and create product in fluent way via the supply chain between retail and ...

What is the impact of culture fator on tongrentang's international marketing strategy in Thailand?

Yijun Yue (Chulalongkorn University, 2020)

Traditional Chinese medicine （ TCM）enterprises is one of the most popularnational industry in China TONG REN TANG should overcome the cultural barriersand be accepted by the people of the world, including the Thailand It ...

How does Tongrentang's pharmaceutical business integrates with the company's mission to maintain its leading position?

Wei Chen (Chulalongkorn University, 2020)

Entering the 21st century, enterprises are facing a rapidly changing and uncertain global competitive environment. Product technology has been constantly updated and improved, and the pace of industrial upgrading and ...

Impact of implementing lean six sigma on profitability - a case study of BJC’s glass packaging division

Mengyuan Wu (Chulalongkorn University, 2020)

The objective of this paper is to assess the impact of implementing LSS in manufacturing glass packaging on profitability in BJC’s glass packaging division, and to explore the CSFs for implementation of LSS in BJC context. ...

The effect of capital structure on profitability in Tongrentang

Ransuo Yang (Chulalongkorn University, 2020)

This essay focuses on the effect of different combinations of equity and debt on profitability of Tongrentang Group during the period from 2011 to 2019 quarterly in Chinese medical industry on the basis of the methods ...

Does the acquisition increase shareholder wealth?: evidence from the case of BJC acquiring Big C, in Thailand

Saraphan Choowattanapakorn (Chulalongkorn University, 2020)

The study aims to investigate whether BJC taking over BigC transactions creates any wealth to shareholders in the short run and long run reflecting in two measures, stock measures and accounting measures. The stock returns ...

How the minimum wage change affect to the revenue of the property development companies in Thailand?

Siravit Srichomngam (Chulalongkorn University, 2020)

This paper has a purpose to test the relationship between the minimum wage change and the revenue of property development companies that join the stock market in Thailand for more than 10 years. Moreover, this paper still ...

Does the BIG Card encourage members to be loyal to boost sales of Big C?

Rui Fang (Chulalongkorn University, 2020)

Nowadays, the competition in the sales market has become increasingly fierce. How to retain old customers, develop new customers and use membership card marketing strategies to stimulate consumers' shopping frequency and ...

How does external environment in China affect Tongrentang's strategic choices?

Manni Wei (Chulalongkorn University, 2020)

In recent years, under the changes of China ’s population structure and the increasing pressure on people ’s lives, the problem of “sub-health” is becoming more and more common. The implementation of the "13th Five-Year ...

CSR in Thailand – an analysis of BJC and its specific CSR activities combining its glass packaging business

Yuxin Shen (Chulalongkorn University, 2020)

Since the beginning of the 2000s, CSR has been a hot topic. Some people think that CSR is not conducive to the company to obtain more profits, and another view is that CSR has become a part of business operations. With ...

Does online marketing and promotions of Major Cineplex attract the consumer brand loyalty?

Tanatwee Kongkeaw (Chulalongkorn University, 2020)

The purposes of this study, I more consider online marketing and promotions than other factors, that attract consumer brand loyalty. According to consumer brand loyalty, if Major Cineplex uses those factors, it can be led ...

How manufacturing company catching up in emerging markets by using diversification strategy? -a case study of Thailand Malee group

Zhongbing Shi (Chulalongkorn University, 2020)

This paper uses the theory about the diversification strategy as a foundation, by conducting a case study research methodology to explore the diversification strategy of manufacturing company in emerging markets, to present ...

Why do Thais choose to do flexible job? a case study of GrabFood

Chayada Khiannok (Chulalongkorn University, 2020)

This study is to examine why Thai people want to do flexible job by studying GrabFood as case study. Data in the study was collected from online survey which were directly responded by GrabFood workers and I use binary ...

Effects of e-commerce trend on firm performance of Thailand retail industry: a case of Berli Jucker public company limited

Ken Chen (Chulalongkorn University, 2020)

In this study, the key purpose is to investigate the relationship between e-commerce trend and firm performance of retail industry in Thailand. Objectives of this research are explored as following: to investigate the ...

What is the suitable economic indicator that can be used to explain Malee’s revenue in Thailand?

Jiraphat Lertariyasakchai (Chulalongkorn University, 2019)

How does the hotel reviews from websites affect the rate of hotel booking of Centara hotels and resorts?

Kamolluck Nganthanaphanich (Chulalongkorn University, 2020)

In recent years, online channel becomes a platform to generate sales. Before deciding to purchase customer will consult with reviews on internet. As customer tend to participate in the internet of things, this paper applies ...

What is the impact of digital disruption on BEC world’s advertising revenues during 2014 – 2019?

Karnmanee Pongtiyapaiboon (Chulalongkorn University, 2020)

Recent digital disruption has negatively affected BEC World’s annual advertising revenues, especially the past six years. The company has implemented several strategies in order to maintain its business. However, it has ...

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